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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Feb 26 - Mar 11, 2025 43,684 2,042 403 1:5
Mar 12 - Mar 25, 2025 40,799 -7% 1,403 -31% 314 -22% 1:4
Mar 26 - Apr 8, 2025 36,417 -11% 518 -63% 353 12% 1:1
Apr 9 - Apr 22, 2025 39,724 9% 823 59% 404 14% 1:2
Apr 23 - May 6, 2025 37,455 -6% 639 -22% 335 -17% 1:2
Total 198,079 5,425 1,809

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 102,876 52% 4,904 90% 629 35% 1:8
Mobile 89,272 45% 222 4% 1,156 64% 1:0
Tablet 5,888 3% 299 6% 24 1% 1:12
Other 43 0% 0 0% 0 0%
Total 198,079 5,425 1,809

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 89,805 45% 2,830 52% 805 44% 1:4
Western Europe 57,876 29% 913 17% 682 38% 1:1
UK & Ireland 20,000 10% 1,095 20% 133 7% 1:8
Australia & NZ 12,906 7% 386 7% 50 3% 1:8
Eastern Asia 10,005 5% 10 0% 86 5% 1:0
Eastern EU 7,487 4% 191 4% 53 3% 1:4
Total 198,079 5,425 1,809