Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

By Period

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Sep 10 - Sep 23, 2017 2,736,360 472,085 2,072 1:228
Sep 24 - Oct 7, 2017 2,722,997 0% 457,214 -3% 1,943 -6% 1:235
Oct 8 - Oct 21, 2017 2,710,679 0% 450,144 -2% 2,130 10% 1:211
Oct 22 - Nov 4, 2017 2,707,837 0% 450,229 0% 2,082 -2% 1:216
Nov 5 - Nov 18, 2017 2,711,707 0% 447,773 -1% 1,969 -5% 1:227
Nov 19 - Dec 2, 2017 2,745,692 1% 460,573 3% 2,091 6% 1:220
Total 16,335,272 2,738,018 12,287

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 7,329,602 45% 1,610,972 59% 4,799 39% 1:336
Mobile 7,251,700 44% 775,459 28% 6,107 50% 1:127
Tablet 1,743,132 11% 350,077 13% 1,375 11% 1:255
Other 10,838 0% 1,510 0% 6 0% 1:252
Total 16,335,272 2,738,018 12,287

By Region

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 10,705,136 66% 1,748,057 64% 7,709 63% 1:227
UK & Ireland 2,178,873 13% 363,575 13% 1,335 11% 1:272
Western Europe 1,762,439 11% 320,878 12% 1,437 12% 1:223
Elsewhere 978,353 6% 183,566 7% 1,335 11% 1:138
Australia & NZ 710,471 4% 121,942 4% 471 4% 1:259
Total 16,335,272 2,738,018 12,287