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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Jun 18 - Jul 1, 2025 29,084 130 329 1:0
Jul 2 - Jul 15, 2025 31,785 9% 105 -19% 342 4% 1:0
Jul 16 - Jul 29, 2025 33,401 5% 127 21% 358 5% 1:0
Jul 30 - Aug 12, 2025 29,272 -12% 199 57% 307 -14% 1:1
Total 123,542 561 1,336

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 62,606 51% 77 14% 923 69% 1:0
Desktop 58,259 47% 480 86% 401 30% 1:1
Tablet 2,638 2% 4 1% 12 1% 1:0
Other 39 0% 0 0% 0 0%
Total 123,542 561 1,336

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 61,454 50% 454 81% 687 51% 1:1
Western Europe 37,618 30% 64 11% 436 33% 1:0
Eastern Asia 8,276 7% 3 1% 101 8% 1:0
Australia & NZ 7,054 6% 9 2% 33 2% 1:0
Eastern EU 5,071 4% 15 3% 48 4% 1:0
UK & Ireland 4,069 3% 16 3% 31 2% 1:1
Total 123,542 561 1,336