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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Oct 22 - Nov 4, 2022 725,184 45,688 503 1:91
Nov 5 - Nov 18, 2022 747,046 3% 77,838 70% 456 -9% 1:171
Nov 19 - Dec 2, 2022 770,313 3% 103,590 33% 411 -10% 1:252
Dec 3 - Dec 16, 2022 777,593 1% 103,580 0% 453 10% 1:229
Dec 17 - Dec 31, 2022 825,192 6% 108,162 4% 430 -5% 1:252
Jan 1 - Jan 14, 2023 838,878 2% 110,410 2% 436 1% 1:253
Total 4,684,206 549,268 2,689

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 3,668,392 78% 519,775 95% 1,692 63% 1:307
Mobile 857,511 18% 11,971 2% 943 35% 1:13
Tablet 157,962 3% 17,507 3% 54 2% 1:324
Other 341 0% 15 0% 0 0%
Total 4,684,206 549,268 2,689

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 3,138,256 67% 360,024 66% 1,688 63% 1:213
UK & Ireland 636,153 14% 70,004 13% 294 11% 1:238
Western Europe 580,250 12% 81,759 15% 544 20% 1:150
Australia & NZ 250,475 5% 28,604 5% 82 3% 1:349
Eastern Asia 43,192 1% 4,773 1% 46 2% 1:104
Eastern EU 35,880 1% 4,104 1% 35 1% 1:117
Total 4,684,206 549,268 2,689