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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Apr 9 - Apr 22, 2025 39,724 823 404 1:2
Apr 23 - May 6, 2025 37,455 -6% 639 -22% 335 -17% 1:2
May 7 - May 20, 2025 33,182 -11% 317 -50% 297 -11% 1:1
May 21 - Jun 3, 2025 31,408 -5% 66 -79% 344 16% 1:0
Jun 4 - Jun 17, 2025 31,857 1% 161 144% 377 10% 1:0
Jun 18 - Jul 1, 2025 29,084 -9% 130 -19% 329 -13% 1:0
Total 202,710 2,136 2,086

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 99,388 49% 198 9% 1,403 67% 1:0
Desktop 98,234 48% 1,796 84% 656 31% 1:3
Tablet 5,013 2% 142 7% 27 1% 1:5
Other 75 0% 0 0% 0 0%
Total 202,710 2,136 2,086

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 93,234 46% 1,509 71% 885 42% 1:2
Western Europe 61,313 30% 169 8% 756 36% 1:0
UK & Ireland 19,920 10% 368 17% 157 8% 1:2
Eastern Asia 10,992 5% 17 1% 144 7% 1:0
Australia & NZ 9,772 5% 39 2% 55 3% 1:1
Eastern EU 7,479 4% 34 2% 89 4% 1:0
Total 202,710 2,136 2,086