Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

By Period

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Jun 18 - Jul 1, 2017 2,799,088 483,801 1,487 1:325
Jul 2 - Jul 15, 2017 2,869,593 3% 487,889 1% 1,762 18% 1:277
Jul 16 - Jul 29, 2017 2,867,378 0% 501,382 3% 1,877 7% 1:267
Jul 30 - Aug 12, 2017 2,965,235 3% 522,430 4% 2,264 21% 1:231
Aug 13 - Aug 26, 2017 2,877,014 -3% 500,177 -4% 2,161 -5% 1:231
Aug 27 - Sep 9, 2017 2,727,234 -5% 472,316 -6% 2,068 -4% 1:228
Total 17,105,542 2,967,995 11,619

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 7,991,886 47% 1,807,654 61% 4,602 40% 1:393
Mobile 7,253,269 42% 769,149 26% 5,612 48% 1:137
Tablet 1,849,783 11% 389,361 13% 1,397 12% 1:279
Other 10,604 0% 1,831 0% 8 0% 1:229
Total 17,105,542 2,967,995 11,619

By Region

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 11,003,938 64% 1,859,538 63% 7,236 62% 1:257
UK & Ireland 2,502,014 15% 436,649 15% 1,303 11% 1:335
Western Europe 1,873,801 11% 351,802 12% 1,408 12% 1:250
Elsewhere 1,023,668 6% 195,977 7% 1,235 11% 1:159
Australia & NZ 702,121 4% 124,029 4% 437 4% 1:284
Total 17,105,542 2,967,995 11,619