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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
May 7 - May 20, 2022 1,744,721 409,652 1,454 1:282
May 21 - Jun 3, 2022 1,811,534 4% 432,307 6% 1,508 4% 1:287
Jun 4 - Jun 17, 2022 1,779,531 -2% 424,155 -2% 1,362 -10% 1:311
Jun 18 - Jul 1, 2022 909,502 -49% 137,021 -68% 569 -58% 1:241
Jul 2 - Jul 15, 2022 903,159 -1% 132,153 -4% 564 -1% 1:234
Jul 16 - Jul 29, 2022 866,664 -4% 125,484 -5% 542 -4% 1:232
Total 8,015,111 1,660,772 5,999

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 5,613,300 70% 1,117,961 67% 2,685 45% 1:416
Mobile 2,050,336 26% 472,989 28% 3,020 50% 1:157
Tablet 348,822 4% 69,286 4% 293 5% 1:236
Other 2,653 0% 536 0% 1 0% 1:536
Total 8,015,111 1,660,772 5,999

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 5,711,848 71% 1,189,434 72% 4,444 74% 1:268
UK & Ireland 1,117,105 14% 233,091 14% 597 10% 1:390
Western Europe 566,832 7% 108,738 7% 413 7% 1:263
Australia & NZ 443,213 6% 93,184 6% 302 5% 1:309
Eastern Asia 113,846 1% 22,402 1% 194 3% 1:115
Eastern EU 62,267 1% 13,923 1% 49 1% 1:284
Total 8,015,111 1,660,772 5,999