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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Dec 3 - Dec 16, 2025 36,276 121 379 1:0
Dec 17 - Dec 31, 2025 38,167 5% 95 -21% 416 10% 1:0
Total 74,443 216 795

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 38,041 51% 182 84% 256 32% 1:1
Mobile 34,575 46% 25 12% 535 67% 1:0
Tablet 1,801 2% 9 4% 4 1% 1:2
Other 26 0% 0 0% 0 0%
Total 74,443 216 795

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 38,303 51% 137 63% 342 43% 1:0
Western Europe 25,151 34% 46 21% 313 39% 1:0
Eastern Asia 4,327 6% 2 1% 49 6% 1:0
Eastern EU 3,666 5% 17 8% 69 9% 1:0
Australia & NZ 2,635 4% 8 4% 19 2% 1:0
UK & Ireland 361 0% 6 3% 3 0% 1:2
Total 74,443 216 795