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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

By Period

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Dec 2 - Dec 15, 2020 1,753,683 404,603 1,350 1:300
Dec 16 - Dec 31, 2020 2,132,059 22% 497,946 23% 1,626 20% 1:306
Jan 1 - Jan 14, 2021 1,993,197 -7% 470,401 -6% 1,490 -8% 1:316
Jan 15 - Jan 28, 2021 2,006,889 1% 473,059 1% 1,468 -1% 1:322
Jan 29 - Feb 11, 2021 1,951,272 -3% 456,737 -3% 1,526 4% 1:299
Total 9,837,100 2,302,746 7,460

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 6,100,405 62% 1,364,663 59% 2,913 39% 1:468
Mobile 3,324,581 34% 846,917 37% 4,242 57% 1:200
Tablet 406,482 4% 89,888 4% 301 4% 1:299
Other 5,632 0% 1,278 0% 4 0% 1:320
Total 9,837,100 2,302,746 7,460

By Region

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 6,811,339 69% 1,605,737 70% 4,987 67% 1:322
UK & Ireland 1,351,970 14% 311,036 14% 694 9% 1:448
Western Europe 602,536 6% 136,209 6% 393 5% 1:347
Australia & NZ 560,324 6% 136,553 6% 331 4% 1:413
Elsewhere 510,931 5% 113,211 5% 1,055 14% 1:107
Total 9,837,100 2,302,746 7,460