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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks		 View/Click
Ratio
Served Viewed
Nov 18 - Dec 1, 2024 33,157 648 311 1:2
Dec 2 - Dec 15, 2024 34,342 4% 958 48% 300 -4% 1:3
Dec 16 - Dec 31, 2024 39,112 14% 886 -8% 316 5% 1:3
Jan 1 - Jan 14, 2025 43,134 10% 1,395 57% 286 -9% 1:5
Jan 15 - Jan 28, 2025 38,783 -10% 1,218 -13% 293 2% 1:4
Total 188,528 5,105 1,506

By Type of Device

Type of Device Banners Unique
Clicks		 View/Click
Ratio
Served Viewed
Desktop 100,144 53% 4,919 96% 518 34% 1:9
Mobile 84,127 45% 117 2% 946 63% 1:0
Tablet 4,189 2% 69 1% 42 3% 1:2
Other 68 0% 0 0% 0 0%
Total 188,528 5,105 1,506

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks		 View/Click
Ratio
Served Viewed
US / Canada 81,602 43% 1,990 39% 709 47% 1:3
Western Europe 65,527 35% 2,370 46% 538 36% 1:4
UK & Ireland 14,674 8% 366 7% 119 8% 1:3
Eastern Asia 10,577 6% 75 1% 71 5% 1:1
Australia & NZ 10,224 5% 181 4% 27 2% 1:7
Eastern EU 5,924 3% 123 2% 42 3% 1:3
Total 188,528 5,105 1,506