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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Apr 23 - May 6, 2025 37,455 639 335 1:2
May 7 - May 20, 2025 33,182 -11% 317 -50% 297 -11% 1:1
May 21 - Jun 3, 2025 31,408 -5% 66 -79% 344 16% 1:0
Jun 4 - Jun 17, 2025 31,857 1% 161 144% 377 10% 1:0
Jun 18 - Jul 1, 2025 29,084 -9% 130 -19% 329 -13% 1:0
Total 162,986 1,313 1,682

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 82,320 51% 183 14% 1,141 68% 1:0
Desktop 77,066 47% 1,128 86% 521 31% 1:2
Tablet 3,554 2% 2 0% 20 1% 1:0
Other 46 0% 0 0% 0 0%
Total 162,986 1,313 1,682

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 74,552 46% 997 76% 698 41% 1:1
Western Europe 49,793 31% 88 7% 608 36% 1:0
UK & Ireland 16,082 10% 162 12% 132 8% 1:1
Eastern Asia 9,302 6% 17 1% 124 7% 1:0
Australia & NZ 7,137 4% 17 1% 42 2% 1:0
Eastern EU 6,120 4% 32 2% 78 5% 1:0
Total 162,986 1,313 1,682