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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Nov 19 - Dec 2, 2025 32,584 171 422 1:0
Dec 3 - Dec 16, 2025 36,276 11% 121 -29% 379 -10% 1:0
Dec 17 - Dec 31, 2025 38,167 5% 95 -21% 416 10% 1:0
Total 107,027 387 1,217

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 52,910 49% 271 70% 438 36% 1:1
Mobile 51,348 48% 107 28% 772 63% 1:0
Tablet 2,742 3% 9 2% 7 1% 1:1
Other 27 0% 0 0% 0 0%
Total 107,027 387 1,217

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 55,420 52% 245 63% 546 45% 1:0
Western Europe 34,802 33% 53 14% 468 38% 1:0
Eastern Asia 6,176 6% 2 1% 78 6% 1:0
Eastern EU 5,864 5% 69 18% 91 7% 1:1
Australia & NZ 4,272 4% 12 3% 29 2% 1:0
UK & Ireland 493 0% 6 2% 5 0% 1:1
Total 107,027 387 1,217