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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Oct 8 - Oct 21, 2025 30,487 178 308 1:1
Oct 22 - Nov 4, 2025 31,297 3% 125 -30% 321 4% 1:0
Nov 5 - Nov 18, 2025 33,081 6% 135 8% 440 37% 1:0
Nov 19 - Dec 2, 2025 32,584 -2% 171 27% 422 -4% 1:0
Dec 3 - Dec 16, 2025 36,276 11% 121 -29% 379 -10% 1:0
Dec 17 - Dec 31, 2025 38,167 5% 95 -21% 416 10% 1:0
Total 201,892 825 2,286

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 99,360 49% 196 24% 1,411 62% 1:0
Desktop 97,359 48% 619 75% 857 37% 1:1
Tablet 5,096 3% 10 1% 18 1% 1:1
Other 77 0% 0 0% 0 0%
Total 201,892 825 2,286

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 102,340 51% 604 73% 1,055 46% 1:1
Western Europe 64,402 32% 106 13% 863 38% 1:0
Australia & NZ 12,119 6% 22 3% 58 3% 1:0
Eastern Asia 11,752 6% 2 0% 166 7% 1:0
Eastern EU 10,232 5% 76 9% 133 6% 1:1
UK & Ireland 1,047 1% 15 2% 11 0% 1:1
Total 201,892 825 2,286