Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

By Period

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Feb 26 - Mar 11, 2018 2,829,365 446,012 1,959 1:228
Mar 12 - Mar 25, 2018 2,803,849 -1% 460,440 3% 1,894 -3% 1:243
Mar 26 - Apr 8, 2018 2,767,978 -1% 464,803 1% 1,828 -3% 1:254
Apr 9 - Apr 22, 2018 2,773,866 0% 461,175 -1% 1,749 -4% 1:264
Apr 23 - May 6, 2018 2,569,925 -7% 415,588 -10% 1,697 -3% 1:245
May 7 - May 20, 2018 2,739,092 7% 456,431 10% 1,781 5% 1:256
Total 16,484,075 2,704,449 10,908

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 7,864,110 48% 819,304 30% 5,762 53% 1:142
Desktop 6,902,233 42% 1,536,018 57% 4,086 37% 1:376
Tablet 1,706,457 10% 346,123 13% 1,044 10% 1:332
Other 11,275 0% 3,004 0% 16 0% 1:188
Total 16,484,075 2,704,449 10,908

By Region

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 10,864,637 66% 1,753,664 65% 6,919 63% 1:253
UK & Ireland 2,080,667 13% 329,840 12% 1,003 9% 1:329
Western Europe 1,737,463 11% 308,075 11% 1,193 11% 1:258
Elsewhere 1,032,827 6% 182,705 7% 1,396 13% 1:131
Australia & NZ 768,481 5% 130,165 5% 397 4% 1:328
Total 16,484,075 2,704,449 10,908