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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Jan 29 - Feb 11, 2024 705,181 84,624 663 1:128
Feb 12 - Feb 25, 2024 735,720 4% 89,336 6% 731 10% 1:122
Feb 26 - Mar 10, 2024 692,519 -6% 81,618 -9% 698 -5% 1:117
Mar 11 - Mar 24, 2024 702,351 1% 83,285 2% 716 3% 1:116
Mar 25 - Apr 7, 2024 698,602 -1% 82,044 -1% 715 0% 1:115
Total 3,534,373 420,907 3,523

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 2,747,091 78% 396,967 94% 1,947 55% 1:204
Mobile 675,489 19% 10,617 3% 1,494 42% 1:7
Tablet 110,786 3% 13,149 3% 81 2% 1:162
Other 1,007 0% 174 0% 1 0% 1:174
Total 3,534,373 420,907 3,523

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 2,254,975 64% 267,699 64% 1,962 56% 1:136
UK & Ireland 524,152 15% 62,049 15% 310 9% 1:200
Western Europe 447,534 13% 54,183 13% 929 26% 1:58
Australia & NZ 210,051 6% 24,741 6% 113 3% 1:219
Eastern Asia 53,051 2% 6,750 2% 125 4% 1:54
Eastern EU 44,610 1% 5,485 1% 84 2% 1:65
Total 3,534,373 420,907 3,523