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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Nov 5 - Nov 18, 2025 33,081 135 440 1:0
Nov 19 - Dec 2, 2025 32,584 -2% 171 27% 422 -4% 1:0
Dec 3 - Dec 16, 2025 36,276 11% 121 -29% 379 -10% 1:0
Dec 17 - Dec 31, 2025 38,167 5% 95 -21% 416 10% 1:0
Total 140,108 522 1,657

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 69,284 49% 132 25% 1,010 61% 1:0
Desktop 67,384 48% 381 73% 636 38% 1:1
Tablet 3,413 2% 9 2% 11 1% 1:1
Other 27 0% 0 0% 0 0%
Total 140,108 522 1,657

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 71,875 51% 335 64% 736 44% 1:0
Western Europe 44,995 32% 87 17% 633 38% 1:0
Eastern Asia 8,156 6% 2 0% 132 8% 1:0
Eastern EU 7,247 5% 69 13% 109 7% 1:1
Australia & NZ 7,078 5% 14 3% 41 2% 1:0
UK & Ireland 757 1% 15 3% 6 0% 1:3
Total 140,108 522 1,657