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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Jul 16 - Jul 29, 2025 33,401 127 358 1:0
Jul 30 - Aug 12, 2025 29,272 -12% 199 57% 307 -14% 1:1
Total 62,673 326 665

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 30,967 49% 35 11% 482 72% 1:0
Desktop 30,603 49% 287 88% 177 27% 1:2
Tablet 1,092 2% 4 1% 6 1% 1:1
Other 11 0% 0 0% 0 0%
Total 62,673 326 665

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 31,231 50% 270 83% 346 52% 1:1
Western Europe 20,122 32% 36 11% 226 34% 1:0
Eastern Asia 3,848 6% 3 1% 51 8% 1:0
Australia & NZ 3,828 6% 5 2% 15 2% 1:0
Eastern EU 2,746 4% 12 4% 21 3% 1:1
UK & Ireland 898 1% 0 0% 6 1%
Total 62,673 326 665