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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Jun 4 - Jun 17, 2025 31,857 161 377 1:0
Jun 18 - Jul 1, 2025 29,084 -9% 130 -19% 329 -13% 1:0
Jul 2 - Jul 15, 2025 31,785 9% 105 -19% 342 4% 1:0
Jul 16 - Jul 29, 2025 33,401 5% 127 21% 358 5% 1:0
Jul 30 - Aug 12, 2025 29,272 -12% 199 57% 307 -14% 1:1
Total 155,399 722 1,713

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Mobile 78,222 50% 100 14% 1,177 69% 1:0
Desktop 73,558 47% 616 85% 518 30% 1:1
Tablet 3,575 2% 6 1% 18 1% 1:0
Other 44 0% 0 0% 0 0%
Total 155,399 722 1,713

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 76,693 49% 567 79% 841 49% 1:1
Western Europe 47,766 31% 82 11% 584 34% 1:0
Eastern Asia 10,220 7% 3 0% 127 7% 1:0
Australia & NZ 7,970 5% 17 2% 39 2% 1:0
UK & Ireland 6,648 4% 24 3% 57 3% 1:0
Eastern EU 6,102 4% 29 4% 65 4% 1:0
Total 155,399 722 1,713