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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Feb 26 - Mar 11, 2023 768,472 103,212 686 1:150
Mar 12 - Mar 25, 2023 746,594 -3% 92,832 -10% 608 -11% 1:153
Mar 26 - Apr 8, 2023 727,966 -2% 89,461 -4% 625 3% 1:143
Apr 9 - Apr 22, 2023 737,192 1% 87,327 -2% 579 -7% 1:151
Apr 23 - May 6, 2023 752,450 2% 91,883 5% 617 7% 1:149
Total 3,732,674 464,715 3,115

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 2,920,576 78% 439,407 95% 1,893 61% 1:232
Mobile 684,030 18% 10,235 2% 1,105 35% 1:9
Tablet 127,915 3% 15,036 3% 117 4% 1:129
Other 153 0% 37 0% 0 0%
Total 3,732,674 464,715 3,115

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 2,574,899 69% 316,145 68% 1,972 63% 1:160
UK & Ireland 467,559 13% 53,865 12% 285 9% 1:189
Western Europe 417,664 11% 61,581 13% 566 18% 1:109
Australia & NZ 201,447 5% 24,961 5% 149 5% 1:168
Eastern Asia 38,523 1% 4,248 1% 106 3% 1:40
Eastern EU 32,582 1% 3,915 1% 37 1% 1:106
Total 3,732,674 464,715 3,115