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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Jan 1 - Jan 14, 2025 43,134 1,395 286 1:5
Jan 15 - Jan 28, 2025 38,783 -10% 1,218 -13% 293 2% 1:4
Mar 12 - Mar 25, 2025 40,799 5% 1,403 15% 314 7% 1:4
Total 122,716 4,016 893

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 66,359 54% 3,766 94% 295 33% 1:13
Mobile 53,087 43% 93 2% 574 64% 1:0
Tablet 3,239 3% 157 4% 24 3% 1:7
Other 31 0% 0 0% 0 0%
Total 122,716 4,016 893

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 48,017 39% 1,365 34% 420 47% 1:3
Western Europe 44,818 37% 1,732 43% 321 36% 1:5
UK & Ireland 11,126 9% 386 10% 68 8% 1:6
Australia & NZ 9,321 8% 409 10% 20 2% 1:20
Eastern Asia 6,050 5% 4 0% 38 4% 1:0
Eastern EU 3,384 3% 120 3% 26 3% 1:5
Total 122,716 4,016 893