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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Feb 12 - Feb 25, 2022 1,854,037 437,233 1,389 1:315
Feb 26 - Mar 11, 2022 1,776,760 -4% 423,570 -3% 1,390 0% 1:305
Mar 12 - Mar 25, 2022 1,741,710 -2% 417,034 -2% 1,291 -7% 1:323
Mar 26 - Apr 8, 2022 1,704,272 -2% 408,052 -2% 1,314 2% 1:311
Apr 9 - Apr 22, 2022 1,770,938 4% 421,667 3% 1,415 8% 1:298
Apr 23 - May 6, 2022 1,793,198 1% 423,296 0% 1,480 5% 1:286
Total 10,640,915 2,530,852 8,279

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 6,497,056 61% 1,490,378 59% 3,315 40% 1:450
Mobile 3,715,050 35% 936,425 37% 4,614 56% 1:203
Tablet 425,739 4% 103,141 4% 350 4% 1:295
Other 3,070 0% 908 0% 0 0%
Total 10,640,915 2,530,852 8,279

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 7,524,903 71% 1,798,679 71% 6,125 74% 1:294
UK & Ireland 1,589,742 15% 373,238 15% 975 12% 1:383
Western Europe 668,526 6% 150,908 6% 550 7% 1:274
Australia & NZ 608,815 6% 150,792 6% 354 4% 1:426
Eastern Asia 168,789 2% 38,100 2% 216 3% 1:176
Eastern EU 80,140 1% 19,135 1% 59 1% 1:324
Total 10,640,915 2,530,852 8,279