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Summary of Banner Ads Served

Every two weeks we run summary stats for the prior 2 week period. This breaks down what was served over the past 6 summary periods (84 days).

As of the last two weeks of 2021 we are no longer tracking banner views and clicks outside our target areas, but we added two additional target areas: "Eastern EU" (Eastern European countries that are EU member states), and "Eastern Asia" (the wealthier East Asian countries).

Stats now only reflect actual, verified humans (via login or reCAPTCHA v3). This was partially implemented on 6/18/22 and fully on 7/30/22.

By Period

(Only includes data from the geographic regions listed below.)

Period Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Oct 21 - Nov 3, 2024 34,119 670 294 1:2
Nov 4 - Nov 17, 2024 33,892 -1% 718 7% 301 2% 1:2
Nov 18 - Dec 1, 2024 33,157 -2% 648 -10% 311 3% 1:2
Dec 2 - Dec 15, 2024 34,342 4% 958 48% 300 -4% 1:3
Total 135,510 2,994 1,206

By Type of Device

Type of Device Banners Unique
Clicks
View/Click
Ratio
Served Viewed
Desktop 69,515 51% 2,870 96% 392 33% 1:7
Mobile 62,662 46% 95 3% 790 66% 1:0
Tablet 3,248 2% 29 1% 24 2% 1:1
Other 85 0% 0 0% 0 0%
Total 135,510 2,994 1,206

By Region

(Percentages do not reflect traffic outside the geographic regions listed.)

Region Banners Unique
Clicks
View/Click
Ratio
Served Viewed
US / Canada 63,544 47% 1,035 35% 549 46% 1:2
Western Europe 40,401 30% 1,042 35% 431 36% 1:2
UK & Ireland 13,032 10% 602 20% 90 7% 1:7
Eastern Asia 8,791 6% 103 3% 82 7% 1:1
Eastern EU 5,216 4% 149 5% 37 3% 1:4
Australia & NZ 4,526 3% 63 2% 17 1% 1:4
Total 135,510 2,994 1,206